Ronald is packing his bags and heading to the far east.

I read an interesting article featured on the National Post’s website. To give a quick summary it talked of certain (and some rather unexpected) areas of growth in China’s emerging market. One of the biggest surprises I found was the growing numbers of McDonald’s Corp. that are opening in the far east.

Interestingly enough the mega fast food giant says that it expects to have 2000 stores open by 2013. Another interesting statistics are those from KFC which boasts 2000 stores itself. Unsurprising that these mega corporations are looking to the asian-pacific market to drive growth, but also a little unsettling.

What is unsettling? For me it’s that what we seem to be injecting into the China culture seems to be deep fried and packed with calories. According to wikipedia the overall obesity in China’s cities are as high as 20% which is a huge jump from even 10 years ago. Far be it from me to judge, but I just don’t see how I could ethically invest in fast food considering the health risk associated with these types of food.